Most membership owners keep treating the symptoms. Steve finds the actual leak and builds the system to stop it.
Not sure where to start? The free report shows you exactly where your membership is leaking.
Win-back campaigns. Community pushes. Free 1:1 calls you burned yourself out doing. More content. Stu's TRIBE. Amy's frameworks. Prompting ChatGPT at 10pm hoping it sees something you missed.
None of it wrong. All of it applied without knowing which specific part of your membership was actually broken.
That's the whole problem. Every intervention you've run started at the wrong end. You've been treating symptoms while the real leak kept running.
Win-backs work on members who've already decided to leave. Community pushes add noise without understanding why people weren't engaged. Adding more content, when overwhelm is one of the top cancellation drivers, makes it worse. You thought you were adding value. You were adding pressure.
Nobody gave you a way to diagnose the specific failure point in your particular membership before telling you what to fix. That's what this changes.
The blind spot most membership owners don't know about
Cards expire. Banks decline. PayPal accounts close. Members fall out without meaning to. Nobody catches it in time, and they never come back. Up to 20% of total membership churn is involuntary — billing failures, not decisions. Your platform shows you one number. That number is almost certainly wrong.
Get the free retention reportSome membership owners want it done for them. Others want to get in and do the work themselves. Either way, it starts with the same diagnostic and the same framework.
Steve works directly inside your membership, applying the full framework, implementing what's missing, and building the retention infrastructure your business should have had from day one. You don't need to figure it out. You need it done.
Starts with the free diagnostic. No obligation until we've talked.
The full Retention OS training walks you through all six framework elements in detail, with the templates, scripts, and step-by-step implementation guides to build it yourself at your own pace.
Start with the free diagnostic to know which elements to tackle first.
The reason everything else hasn't permanently fixed your churn is that it started with a tactic, not a diagnosis. Member Engine starts differently.
35 questions. Five minutes. Covers all six elements of your member lifecycle, from the moment someone joins to the moment they become a lifer. Your personalised results land in your inbox: which framework element is failing, what's driving it, and what to look at first.
Free. No credit card.The discovery call isn't a pitch. It's a diagnostic conversation. Steve comes in having already reviewed your results, so the first question isn't "tell me about your business." It's "here's what I'm seeing. Let's confirm it."
30 minutes. No obligation.The engagement applies the framework to your specific membership, builds what's missing, and implements the retention infrastructure that should have been there from the start. You end up with a system that runs without you watching the MRR number every morning.
Applied to your membership. Not the average one.Find out which of the six framework elements your membership is failing. The diagnostic maps all of them. The consulting engagement fixes the ones that are broken.
On short trials, 55% of cancellations happen on Day 0. What happens in the first 48 hours determines whether a habit forms. If it doesn't form by day 90, the member is already at risk.
Members who build a ritual around your membership stay. The ones who don't cancel after month three. Not because the content was bad. Because returning never became automatic.
People stay for other people, not products. The identity shift from "subscriber" to "member" is what makes cancellation feel like a loss rather than just stopping a payment.
Most memberships email too rarely when members are new and too much when they're disengaging. The cadence inversion problem costs members who would have stayed.
By the time they cancel, they've already left. Leading indicators show up weeks before anyone clicks cancel. Detection is about seeing it before it happens.
When a member achieves their goal, what happens next? Without an answer, completion becomes a churn event. Ascension turns achievement into a reason to go deeper.
Before working with Steve, my membership was stuck. After two months, we increased retention by 50%. There were a lot of leaks in the bucket. He helped us find and fix every single one. Members didn't just stay. They became genuinely invested in the community.Katie · The Change Box
It's finally great to work with someone who actually understands how memberships work. Steve goes deep into how your membership is actually running, where it's leaking, and how to build the system to fix it. He turned my business around.Jesse · Neiru
The level of understanding he brought to our membership was extraordinary. Every time I work with Steve my results skyrocket. Without his support on retention we would not have grown as rapidly or as sustainably as we have.Kjetil · Deliciou
Having someone experienced map out exactly what to focus on, in what order. That's the most valuable thing. We went from guessing to having a clear plan. If you're stuck with your membership retention, Steve breaks it down into exactly what needs fixing and when.Joe · Hobby Hoard
If you're running a membership and want to stop losing members, this is the right person. Steve doesn't just hand you theory. He finds the specific levers in your membership that are costing you people and shows you exactly how to fix them.Chris · Snobby Coffee Club
From 2015 to 2018, I ran a subscription box called The Whisky Order. I'd import rare whisky, decant it into 30ml samples, and ship five per month to members with the full story behind each one. Year one hit $110k. $275k over three years.
Then it died.
Not because I couldn't get subscribers. I was good enough at that. Good enough that other subscription businesses started paying me to run their Facebook ads. It died because I had no retention system. No communication architecture. No early warning signals. No habit formation beyond the monthly delivery. No ascension path.
When my daughter was born and life got loud, I went quiet. And when I went quiet, they left. There was no glue underneath holding members in place.
After The Whisky Order I spent years in consultancy through the Subscription Accelerator program, helping membership businesses fix the same problems at different scales. Every client had the same story: great at getting members, no system for keeping them.
Every framework element addresses a specific failure point I've seen, either in my own business or in the dozens of memberships I've worked with since. It's not borrowed theory. It's what I wish I'd built when it mattered.
Free report reveals the six places memberships leak members, including the one your platform will never show you.
Get the free report →Free. No credit card. Your report lands in your inbox immediately.
Every billing cycle you hold your breath. You don't have to. Book a discovery call and let's find out exactly what's happening in your membership.
Starts with a conversation. No obligation until you decide it's the right fit.