Book Your Free Membership Revenue Audit

45 minutes. Your specific membership. A written action list you leave with regardless of what happens next.

Free. No pitch. Written action list within 24 hours.

I built a subscription business to $275K in recurring revenue and watched it leak through holes I couldn’t see from the inside. It took me eighteen months of solving the wrong problems before I understood what was actually broken. This call exists so you don’t have to do that.

Most membership site owners are in the same place. Not for lack of motivation. They’ve never had someone look at their specific numbers and tell them exactly where the leak is.

That’s what this call does.

This isn’t a discovery call in the traditional sense. It’s a working session. In 45 minutes we go through your numbers, identify your primary retention leak, and you leave with a specific action sequence.

What we cover

In 45 minutes we’ll cover five things

Your retention baseline Where your churn rate actually sits relative to what’s normal at your MRR level. Most membership site owners are comparing themselves to no benchmark at all, or to a benchmark that doesn’t apply to their model.

Voluntary vs. involuntary split How much of your churn is members choosing to leave versus failed payments that looked like decisions. This single split changes the entire fix strategy.

Primary leak identification Using the six-element Member Engine framework, we’ll identify which part of your membership system is the primary source of member loss. This is the thing that, when fixed, has the biggest immediate impact on your retention curve.

Your specific fix sequence Not a generic action list. A sequence built around your membership: what to fix first, what to build next, what to stop doing because it’s making the problem worse.

Whether we can work together If at the end of the call I think a more structured engagement would help you, I’ll say so and tell you exactly what it would involve. If your situation is something you can handle with the right framework and tools, I’ll tell you that instead.

You’ll leave this call with a written summary of your primary leak and a prioritised action list, sent to you within 24 hours of the call.

That happens whether or not we do anything together after the call.

I’m not going to spend 45 minutes on your membership and give you nothing. That’s not how I work, and it’s not how this produces referrals.

This is for you if…

✓ You’re doing $5k–$100k/month in recurring membership revenue
✓ You know your retention isn’t where it should be but can’t identify exactly why
✓ You’ve already tried the standard tactics without a material improvement
✓ You’re ready to look at the actual data rather than guess at the problem

This is not for you if…

✗ You’re under $5k MRR — the acquisition problem is larger right now
✗ You want someone to confirm the churn is someone else’s fault
✗ You’re looking for a quick fix that doesn’t involve changing how the membership operates

About Steve

Steve Forrester built The Whisky Order, a subscription box business that grew to $275,000 in recurring annual revenue. He learned about membership retention the hard way: by not having a system for it until it almost cost him the business.

Member Engine is the retention framework he built from that experience, refined across client memberships in the years since.

He’s worked with membership site owners across physical product subscriptions, digital content memberships, professional communities, and coaching programs.

Most retention problems look different on the surface and come from the same six places underneath. This call is how we find out which one is yours.

45 minutes. One specific answer. Written action list included.

Select a time that works for you. You’ll receive a short pre-call form so we skip the setup and spend the full 45 minutes on your actual problem.

Book Your Audit Call →

Spots are limited by the number of calls I can run each month. If the calendar shows as full, join the waitlist and you’ll be contacted when a spot opens.